Strategy · Campaign
Volt Energy
We turned Volt Energy's proposition into a campaign platform built for attention, sharpening the message and creating a visual system capable of carrying it everywhere.
Client
Volt
Year
2024
Discipline
Strategy, Campaign, Identity
Overview
The brief, and the bonk
The challenge
Volt was entering a category built on fear and fine print. They wanted to feel like the optimistic, electric alternative.
Our approach
We set the positioning, then built a high-charge identity and a launch campaign that ran across OOH, social and a punchy hero film.
The outcome
Volt hit its first-year switch target in six months and built a waitlist it's still working through.
0x
Switch target
0 mo
To goal
+0k
Waitlist
